As a mug, this thing is great. It's durable, keeps the heat well, washes easily, etc. It is what it claims to be. But, it's more. Like a badge worn by soldier, when I use this mug at work, people notice it, and they want to know more. Or course, their inquiries lead to a great promotion of the Mystic Monk brand - less obvious perhaps, they lead to opportunities to talk about the monastic life, the meaning of holy labor, and how the example set by the lives of monks can be infused into our lay experience as busy earthly travelers. This mug is mug, a symbol, a conversation starter, an evangelization catalyst, and a momentary reminder to be present and grounded in faith. But, still, just a great mug!